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A brief history of the hotel - Hotel La Tour
Situated in the picturesque village of St. Aubin, Hotel La Tour reflects the unique character of this historic corner of Jersey.
Hotel La Tour has welcomed guests throughout most of the 20th century. It has had a dozen changes of ownership, two of which were forced by bankruptcy!
The oldest house in the High Street? The merchants and ship-owners of St Aubin, using the sheltered anchorage, built their houses (including La Tour) close to the shore from early times, with buildings dating back to the early 17th century. The original south facing house, which is now Hotel La Tour, is over 300 years old.
La Maison Martel In the mid 18th century the house was La Maison Martel. The owner, Philip Martel was a relative of the famous Jean Martel (1694 - 1753) who emigrated to France and established the famous Martell Cognac brand that still bears his name. He also exported vast quantities of hand-knitted Jersey stockings. Philip Martel went bankrupt in 1751 and the house (which is currently Hotel La Tour) was sold.
Mr Brines' Ropewalk In the 19th century, La Maison Martel was owned by Mr William Brine who also owned the house to the east of La Tour, La Corderie and the land down to the sea. The name La Corderie recalls the rope-making industry, so vital in the age of sailing ships. The land in front off the buildings along the cliff was the ropewalk.
St Aubin's School Miss Esther Brine, the daughter of the prosperous rope-maker, married schoolmaster Philip Le Maistre. He established a private grammar school for boys at La Tour, with an excellent reputation. In 1851 there were 10 pupils in residence and by 1871 there were 28 boarding pupils as well as day boys, requiring three assistant masters as well as five domestic servants to look after them.
The Building of the Tower (La Tour) The name, La Maison Martel, was still being used in the mid-19th century. When Philip Le Maistre took residence, he added the distinctive tower or belvedere and the house became known as La Tour. The Tower was used as a look out and a place from which to sit and enjoy the stunning views.
An old boy remembers A young Percy Armytage attended Mr Le Maistre's academy when his family came to live at Noirmont Manor, which stands just beyond Belcroute Bay. Percy Armytage CVO went on to become a distinguished member of the Royal Household towards the end of Queen Victoria's reign. He was involved in many Royal events such as the Jubilee and became gentleman usher to King Edward VII, eventually organising the coronation of King George V. In his memoirs he remembers Le Maistre as, "very kind and good" and, "as fine an inspiration as any headmaster could be". He recounted how each senior student had their own study at what is now the hotel. He visited the hotel again in 1924 and was delighted to be able to pick out his window with a view!
Learned men The sons of Philip and Esther Le Maistre were all academics, four also being reverend gentlemen. One of the brothers, the Reverend George John Le Maistre was perpetual curate at the former St. Aubin's Chapel, now the Anglican Church of St. Aubin-on-the-hill, as well as taking over his fathers school. The school was eventually taken over by a well known Cambridge scholar, Jerseyman John Este Vibert, and continued under his headmastership until his death in 1895.
Changing times The property then changed hands, being bought by a local builder, John William Dart, using an inheritance from his grandfather. Mr Dart converted the schools former washhouse and laundry into an ornate cottage, Bentcliffe, across the road.
20th Century From 1900 to 1920 La Tour was occupied by a tenant. During the 1920's it became a hotel, although it was used as a nursing home during the 1930's.
The hotel was modernised and became popular holiday accommodation in the heyday of the Island's tourism industry, the 1950's and 60's. To this day it is one of the most popular places to stay in Jersey, offering picturesque views and a wonderful location in St Aubin.
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